Wednesday, July 23, 2008

Where's the Poop?

It's been a long time, but I don't know where else to turn. While this was meant primarily to be a video blog, I refuse to further update my old blog, which, while occupying a very cached-away place of love in my soul has proven too embarrassing and misunderstandishable for further use.

I only write now because I have realized that to write is a commitment tantamount to that which one must give a child or a lover, and although I don't actually know what I'm talking about, it must be that this is true because someone else's blog says so. I expect that what I have to say will rarely be of any consequence or relevance to anyone but myself, but perhaps time and a yet-unexposed group of similarly world-weary, pretentious young bastards will prove me wrong.

Now then; today I'd like to talk about Mickey Dee's, and more specifically about the meat of the matter. WacArnold's has launched a campaign, emblazoned on the sandwich boxes grabbed at by our corpulent children, bragging that their burgers are made with 100% Pure Beef. Rather than taking a more reassuring "This is what isn't in our food" route with a title like "FDA Allowable 2% Animal Feces," the Golden Arches has called into question the content of all of the Quarter Pounders, Double Quarter Pounder with Cheeses, and Big 'n Tasties made and served before these ads were printed. Am I supposed to assume that my suspicions have always been correct; that the hamburgers of my childhood were not only assembled and served with beef and a smile, but also with a dash of medical waste?

Maybe I'm being unrealistic. Maybe it's just that, before this campaign, McDreamy's put the meat from other animals into their sandwiches. That wouldn't be so bad, would it? Christ knows we've all had hotdogs that probably had a few bits of pigeon or saltwater iguana in them, and the worst that ever came of that was violent, effervescent diarrhea, right?

I know, I know. I'm being very hard on America's most popular eatery. I apologize. After all, they're just saying what they are. Certainly that must be better than the wily pitches of snakeoil salesmen Billy Mays and Ron Popeil. But something about McDuck's' sudden decision to advertise the contents of their meat smacks of the same kind of false sincerity observable in the "About Me" sections of countless MySpace rapists and in the smile of Ronald Reagan. Haven't Ray Kroc and company had something like fifty years to make their burgers with 100% Pure Beef, or at least to say so? Why now? Is it because of that ambiguously motivated but brilliantly cast Richard Linklater film? I want answers, McDonald's Chairman Andrew J. McKenna, Sr.

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